5+ years managing $900k+ in ad spend
Award-Nominated PPC Consultant | Google Ads & Bing Specialist
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5+ years of experience in paid media with $900k+ managed across 20 avg accounts per month. Specializing in CPA reduction, wasted spend elimination, high-ROI restructuring, client reporting, and team mentorship.
Led training programs for paid media specialists, developing comprehensive curriculum for Google Ads and Bing Ads platforms.
Managed multi-channel paid media campaigns, focusing on performance optimization and ROI maximization.
Oversaw enterprise-level paid search campaigns, implementing advanced bidding strategies and conversion tracking.
Managing 20 avg accounts per month with Avg MRR of $150k/mo managed. Specialized in CPA reduction, wasted spend elimination, and high-ROI restructuring.
"PPC isn't buying traffic. It's buying outcomes."
Every click should drive measurable business value. My approach focuses on eliminating waste, maximizing conversions, and building sustainable growth systems.
CPA reduction, bid optimization, quality score improvements, and conversion rate enhancement.
Training and developing PPC specialists, sharing best practices, and building high-performing teams.
Account structure design, campaign strategy, audience segmentation, and growth roadmapping.
Real campaigns. Real results. Real ROI.
High cost per acquisition eating into profit margins with diminishing returns on ad spend. Campaign structure was bloated with overlapping keywords causing budget waste.
Complete account restructure focusing on high-intent vehicle shopping keywords, negative keyword mining, and audience segmentation. Implemented advanced bid strategies and conversion tracking optimization for test drives and quote requests.
Rebuilt campaign architecture from ground up, created tightly themed ad groups by vehicle type and buying intent, implemented automated bidding rules, and established comprehensive GA4 tracking dashboard for dealership conversions.
Low conversion rates despite high traffic volume. Qualified patient inquiries were not converting at expected rates, resulting in wasted ad spend and missed revenue opportunities.
Implemented conversion rate optimization through landing page testing, ad copy refinement, and audience targeting improvements. Created specialized campaigns for different medical services and patient demographics.
Launched A/B testing program for service-specific landing pages, refined messaging to align with patient journey stages, and implemented remarketing campaigns with HIPAA-compliant dynamic messaging for appointment bookings.
Limited market reach with inconsistent lead quality. Campaigns were generating clicks but not converting into qualified service requests, causing frustration and budget concerns.
Geo-targeted campaign strategy with location-specific ad copy and landing pages. Implemented call tracking and lead quality scoring to optimize for high-value conversions.
Created location-based campaign structure, developed service-specific landing pages, integrated call tracking, and implemented lead qualification systems.
See how much you could save and earn with optimized PPC management
per month in inefficiencies
monthly with optimization
with same budget
Comprehensive PPC services tailored to your business goals
Full-service Google Ads and Bing Ads account management focused on profitable growth.
Get direct, personalized guidance on your PPC challenges in a focused one-on-one session. Available in 30-minute or 60-minute formats.
Comprehensive account audits identifying opportunities and inefficiencies.
One-on-one training for PPC specialists looking to level up their skills.
Custom reporting solutions that clearly communicate campaign performance and ROI.
Partner with agencies needing expert PPC execution for their clients.
Let's discuss your goals and challenges. I'll recommend the best approach for your situation.
Schedule a ConsultationDon't just take my word for it - hear from those I've worked with
Juan's deep knowledge of Google Ads, campaign strategy, and analytics was matched by a rare willingness to teach... anyone lucky enough to work with Juan will benefit from his dedication, insight, and genuine desire to see others succeed.
Thanks to Juan's guidance, I've not only built a strong foundation in paid advertising but gained confidence in running and optimizing campaigns.
He's incredibly knowledgeable, always approachable, and genuinely committed to helping others grow. He makes complex things feel simple.
I strongly recommend Juan as an excellent PPC consultant. His expertise and recommendations were extremely helpful and results-focused.
He breaks down complex ideas into clear, actionable steps. Detail-oriented, innovative, and ahead of industry trends.
He provided actionable feedback that significantly improved my PPC approach. Passionate, knowledgeable, and exceptional at guidance.
His expertise in PPC and SEM is impressive — and he has a rare talent for simplifying complexity. Dedicated, supportive, and charismatic.
His tailored guidance made a real difference in my digital marketing performance. Juan genuinely cares about helping people succeed.
Juan is knowledgeable, results-driven, and deeply committed to client and student success. Highly recommended for elevating PPC skills.
Whenever I needed help, Juan was right there. Knowledgeable, inspiring, and dedicated. Absolutely above and beyond.
Passionate about digital marketing and always improving. Great communicator and proactive learner — any team would benefit from him.
Juan has incredible PPC knowledge and a can-do mentality. I'm grateful to have learned from him.
Let's discuss how we can transform your paid search performance
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Hi Juan, I'm [Your Name] from [Company Name]. I'd like to discuss how you can help with our PPC needs. [Your main PPC challenge or goal] Looking forward to connecting! Best regards, [Your Name] [Your Email]
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