I turn paid search into profit
efficiently.

5+ years managing $900k+ in ad spend
Award-Nominated PPC Consultant | Google Ads & Bing Specialist

-23%
CPA Reduction
138%
Conversion Increase
46k+
MRR Growth
-34%
CPC Reduction
20 Avg Accounts Per Month
Avg MRR of $150k/mo Managed

Choose Your Experience

Let me tailor the content to exactly what you need

About Me

Award-Nominated PPC Consultant

5+ years of experience in paid media with $900k+ managed across 20 avg accounts per month. Specializing in CPA reduction, wasted spend elimination, high-ROI restructuring, client reporting, and team mentorship.

Career Journey

1
2019

Paid Media Training Lead

Digital Rebel LLC

Led training programs for paid media specialists, developing comprehensive curriculum for Google Ads and Bing Ads platforms.

2
2021

Paid Media Specialist

Turnkey Marketing

Managed multi-channel paid media campaigns, focusing on performance optimization and ROI maximization.

3
2021

Paid Search Campaign Manager

MuteSix

Oversaw enterprise-level paid search campaigns, implementing advanced bidding strategies and conversion tracking.

4
2022–Present

PPC Consultant (Award-Nominated)

SearchLab Digital

Managing 20 avg accounts per month with Avg MRR of $150k/mo managed. Specialized in CPA reduction, wasted spend elimination, and high-ROI restructuring.

Philosophy

"PPC isn't buying traffic. It's buying outcomes."

Every click should drive measurable business value. My approach focuses on eliminating waste, maximizing conversions, and building sustainable growth systems.

Tools & Platforms

Google Ads
Bing Ads
GA4
Data Studio
Tag Manager
Analytics

Core Capabilities

Performance Optimization

CPA reduction, bid optimization, quality score improvements, and conversion rate enhancement.

Team Mentorship

Training and developing PPC specialists, sharing best practices, and building high-performing teams.

Strategic Planning

Account structure design, campaign strategy, audience segmentation, and growth roadmapping.

Proven Results

Case Studies That Drive Revenue

Real campaigns. Real results. Real ROI.

Dealership Lead Generation Transformation

AutomotiveAuto Dealership
Problem

High cost per acquisition eating into profit margins with diminishing returns on ad spend. Campaign structure was bloated with overlapping keywords causing budget waste.

Strategy

Complete account restructure focusing on high-intent vehicle shopping keywords, negative keyword mining, and audience segmentation. Implemented advanced bid strategies and conversion tracking optimization for test drives and quote requests.

Execution

Rebuilt campaign architecture from ground up, created tightly themed ad groups by vehicle type and buying intent, implemented automated bidding rules, and established comprehensive GA4 tracking dashboard for dealership conversions.

Results
-0%
CPA Reduction
0%
Conversions
0k
MRR Growth
-0%
CPC Reduction
0%
CTR Increase
0%
Impressions

Medical Clinic Patient Acquisition Growth

HealthcareMedical Clinic
Problem

Low conversion rates despite high traffic volume. Qualified patient inquiries were not converting at expected rates, resulting in wasted ad spend and missed revenue opportunities.

Strategy

Implemented conversion rate optimization through landing page testing, ad copy refinement, and audience targeting improvements. Created specialized campaigns for different medical services and patient demographics.

Execution

Launched A/B testing program for service-specific landing pages, refined messaging to align with patient journey stages, and implemented remarketing campaigns with HIPAA-compliant dynamic messaging for appointment bookings.

Results
-0%
CPA Reduction
0%
Conversions
0k
MRR Growth
-0%
CPC Reduction
0%
CTR Increase
0%
Impressions

Local Service Provider Scale-Up

Home ServicesRegional Service Provider
Problem

Limited market reach with inconsistent lead quality. Campaigns were generating clicks but not converting into qualified service requests, causing frustration and budget concerns.

Strategy

Geo-targeted campaign strategy with location-specific ad copy and landing pages. Implemented call tracking and lead quality scoring to optimize for high-value conversions.

Execution

Created location-based campaign structure, developed service-specific landing pages, integrated call tracking, and implemented lead qualification systems.

Results
-0%
CPA Reduction
0%
Conversions
0k
MRR Growth
-0%
CPC Reduction
0%
CTR Increase
0%
Impressions
Interactive Tool I Made

Calculate Your ROI Potential

See how much you could save and earn with optimized PPC management

Your Current Metrics

Clicks per month:4000
Conversions:120
Current CPA:$83.33

Your Potential Results

Estimated Wasted Spend
$2500

per month in inefficiencies

Potential Savings
$2500

monthly with optimization

Additional Conversions
+51

with same budget

Let's Make This Real
Services

Solutions That Drive Results

Comprehensive PPC services tailored to your business goals

Primary Services

Most Popular

PPC Account Management

Full-service Google Ads and Bing Ads account management focused on profitable growth.

  • Campaign strategy and structure design
  • Keyword research and optimization
  • Ad copy creation and testing
  • Bid management and budget allocation
  • Monthly performance reporting

Live 1v1 PPC Consultation

Get direct, personalized guidance on your PPC challenges in a focused one-on-one session. Available in 30-minute or 60-minute formats.

  • Choose between 30-minute quick consultation or 60-minute deep dive
  • Real-time account review and optimization recommendations
  • Actionable takeaways you can implement immediately
  • Q&A on bidding, structure, and campaign strategy
  • Follow-up summary with key insights and next steps

Paid Search Audits

Comprehensive account audits identifying opportunities and inefficiencies.

  • Complete account structure review
  • Performance analysis and benchmarking
  • Actionable recommendations report
  • 30-60-90 day optimization roadmap
  • Competitive analysis insights

Additional Services

Mentorship & Training

One-on-one training for PPC specialists looking to level up their skills.

  • Personalized learning curriculum
  • Real campaign analysis and feedback
  • Best practices and frameworks

Client Reporting Setup

Custom reporting solutions that clearly communicate campaign performance and ROI.

  • Custom dashboard creation
  • Automated performance reports
  • Data visualization and insights

White-Label PPC Execution

Partner with agencies needing expert PPC execution for their clients.

  • Campaign management under your brand
  • Client reporting in your format
  • Flexible engagement models

Not Sure Which Service You Need?

Let's discuss your goals and challenges. I'll recommend the best approach for your situation.

Schedule a Consultation
Testimonials

Trusted by Industry Leaders

Don't just take my word for it - hear from those I've worked with

Juan's deep knowledge of Google Ads, campaign strategy, and analytics was matched by a rare willingness to teach... anyone lucky enough to work with Juan will benefit from his dedication, insight, and genuine desire to see others succeed.

FM
Fahad Murtaza

Thanks to Juan's guidance, I've not only built a strong foundation in paid advertising but gained confidence in running and optimizing campaigns.

AK
Ammar Khalil

He's incredibly knowledgeable, always approachable, and genuinely committed to helping others grow. He makes complex things feel simple.

FM
Farzaneh Momeni

I strongly recommend Juan as an excellent PPC consultant. His expertise and recommendations were extremely helpful and results-focused.

AA
Ahmed Ali

He breaks down complex ideas into clear, actionable steps. Detail-oriented, innovative, and ahead of industry trends.

AC
Alexander Calauan

He provided actionable feedback that significantly improved my PPC approach. Passionate, knowledgeable, and exceptional at guidance.

DK
Dennis Kiplimo

His expertise in PPC and SEM is impressive — and he has a rare talent for simplifying complexity. Dedicated, supportive, and charismatic.

KM
Katherine Moldes

His tailored guidance made a real difference in my digital marketing performance. Juan genuinely cares about helping people succeed.

RD
Rachel Demopoulos

Juan is knowledgeable, results-driven, and deeply committed to client and student success. Highly recommended for elevating PPC skills.

HD
Hannah Demopoulos

Whenever I needed help, Juan was right there. Knowledgeable, inspiring, and dedicated. Absolutely above and beyond.

BC
Bianca Croitoru

Passionate about digital marketing and always improving. Great communicator and proactive learner — any team would benefit from him.

GR
Gelo Ramirez

Juan has incredible PPC knowledge and a can-do mentality. I'm grateful to have learned from him.

RQ
Rolando Quispe
🟡Limited Space Available

Ready to Grow?

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For Businesses

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Contact Information

Tell Me About Your PPC Needs

Email Preview

To:juanrsalinas.pro@gmail.com
Subject:PPC Discussion - [Company Name]
Hi Juan,

I'm [Your Name] from [Company Name]. I'd like to discuss how you can help with our PPC needs.

[Your main PPC challenge or goal]

Looking forward to connecting!

Best regards,
[Your Name]
[Your Email]

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What Happens Next?

1

I'll review your message within 24 hours

2

We'll schedule a discovery call to understand your needs

3

I'll create a customized strategy proposal